스포츠경영학 FC서울의 서비스 마케팅 전략(영문)

스포츠경영학 FC서울의 서비스 마케팅 전략(영문) [스포츠경영학] FC서울의 서비스 마케팅 전략(영문).pptx 목차 1.▶ Planning Background 2.▶ Set Goals 3.▶ About FC Seoul and Services 4.▶ Service problem and solution 5.▶ Vision of FC Seoul 본문 FC Seoul is a professional football club based in Seoul, South Korea. It is currently owned by GS Sports, a subsidiary of GS Group. The club is usually considered a powerhouse in the K-League, with financial backing from the well-known GS Group. The club is currently managed by Portuguese national Nelo Vingada, who is contracted for two seasons beginning with the 2010 K-League season. Reliability FC Seoul provide football game certain stadium and time. Assurance Customer know manager and players. FC Seoul’s service provider is being improved by scouting better manager and players. Empathy FC Seoul have CRM system. They provide massage to homepage member, advanced purchasing member, season ticket member. Thanks to coming member and provide result of the game with next home game information to not coming member. There is ‘예상놀이리그’ on website. Customer bet scorers and time, the number of spectators. FC Seoul provide a special gift to TOP10 bettor. Responsiveness FC Seoul provide ticket promptly. Through the homepage, they provide FC Seoul’s news and real-time broadcasting. Tangible Customer can see game and feel cheering mood in the stadium. All of the cheering instrument and other customer make customer excited. Service provider’s uniform, toilet, seats, etc. In Europe people say as soon as baby born, he or she is being local team’s fan. It means that football is not just sports for European. Football is their life and local team is their family. So many impressive stories are transmitted from generation to generation. As listening to this stories many young kids can be more involved in their team. Even if their local team has not good performance, fans visit to stadium and cheering naturally in every weekend. 본문내용 C Seoul and Services ▶ Service problem and solution ▶ Vision of FC Seoul ㅇㄹㅇㄹㅇ The World Cup has come!! Take the chance!! Planning Background Planning Background Do you remember the delight of 2002 World Cup? After 2002 World Cup, Football has been one of the most popular sports in KOREA. But it just belongs to National Team. Why Pro teams are still unpopular? And especially one of the biggest an