광고판촉론 SPSS를 이용한 여성 소비자의 행동분석(영문)

광고판촉론 SPSS를 이용한 여성 소비자의 행동분석(영문)

[광고판촉론] SPSS를 이용한 여성 소비자의 행동분석(영문).hwp

목차 Index 1. Introduction 2. Strengths and Weaknesses Analysis 3. Analysis Using ANOVA Technique (3-1). Strengths and Weaknesses (3-2). Heavy and Light users comparison (3-3). Behavioral difference of people with different preferred groups 4. Suggestion 본문 The table above shows the means of the result we acquired from the attribute evaluation questions in the survey. The attributes that we got the highest mean scores on out of all the three brands were: 1. 효과가 지속적이다 2. 피부자극이 적다 3. 흡수성이 좋다 4. 미백에 효과가 있다 5. 안티에이징에 효과가 있다 6. 트러블개선에 효과가 있다 7. 의학적 신뢰성이 있다 8. 성분(원료)가 좋다 As you can see, all the attributes that our brand, ‘Clinique’ excelled at were focused on the ‘basic line’, meaning products that are used before putting on the actual make-up, such as lotion and toner. The attributes that our brand excelled at were mostly attributes that are shown in the basic line products. Therefore, the first thing we noticed from this table was that our brand’s strength lies heavily on our basic line products, not as much on our make-up line (the colored products for the actual make-up). As it was mentioned above, there are eight attributes that our brand received top ratings on. But out of all those eight, the one that caught our team’s eyes the most was this one: 6. 트러블개선에 효과가 있다 본문내용 r group decided to look into and to analyze the cosmetic market for women in their twenties. We assumed that we were working as current managers of one of the very well-known cosmetic company in Korea, Clinique. As the managers of Clinique, we decided to compare our brand with two other very influencial brands in the market, in effort to come up with new business suggestions to improve our perform