광고판촉론 SPSS를 이용한 여성 소비자의 행동분석(영문)

광고판촉론 SPSS를 이용한 여성 소비자의 행동분석(영문)

[광고판촉론] SPSS를 이용한 여성 소비자의 행동분석(영문).pptx

목차 1.Introduction 2. Strength & Weakness Analysis 3. T-TEST : Heavy & Light users’ Behavior 4. Importance Ratings Analysis (ANOVA/ Regression Analysis) 5. Suggestions 본문 1. DURABILITY 2. SKIN IRRITATION 3. ABSORPTIVENESS 4. WHITENING EFFECT 5. ANTI-AGING EFFECT 6. TROUBLE IMPROVEMENT 7. MEDICAL RELIABILITY 8. Reliable INGREIDIENT Color expressiveness Color variety Fair-to-middling product scent 본문내용 EST : Heavy & Light users’ Behavior 4. Importance Ratings Analysis (ANOVA/ Regression Analysis) 5. Suggestions *Contents 1. INTRODUCTION Clinique Dermatologist-tested cosmetics Known for no scent, allergic tested cosmetics Customized for each skin type MAC Makeup Art Cosmetics Color make up Makeup artist’s most loved brand Missha Korean brand Aiming affordable price with qualified product Famo