mis, 경영정보시스템 보수(BOSU) 사례(영문)

mis, 경영정보시스템 보수(BOSU) 사례(영문)

[mis, 경영정보시스템] 보수(BOSU) 사례(영문).pptx

목차 What is BOSU? Current Situation & How I. Data Warehouse II. Data Mining III. Simulation CRM Strategy & Conclusion 본문 - Single Product (BOSU) for sale → Semi-permanent product : hard to add value from existing customers → Only source of revenue Q. What should be done to overcome limited sales opportunity and differentiate BOSU from other exercise equipments? Develop 12 kinds of supplementary products Can be sold together with BOSU In order to extend values generated by the main product and make it differentiated 1) VideoA (Diet & Aerobic exercise) 2) Video B (Rehabilitation ) 3) Video C (Children growth exercise) 4) Video D (Muscle & Endurance training) 5) Video E (Entertainment) 6) Charging Equipment 7) Sports wear 8) Diet drink 9) Dumbbell 10) Protein capsule 11) Calorie meter 12) BOSU Cleaner We will use following programs for this project: MS access -To manage customer database and sales ofBOSU XL miner - To identify which products go together and sales patterns if there’s any Simulation - Scenario planning for profit Because sale of the sub-products is primarily depend on the sale of our main product BOSU, we have conducted profit simulation for BOSU equipment To figure out sales volume & unit cost at the worst and best times, random probability is generated by gen_Triang function On average, combined with random situation number, we have $71.7 for Bose main product and is expected to generate profit of $201,626.6 Value-adding Activity : Ensure Sufficiently Diverse supplementary-Product To Use MIS Tool : Data application, Data mining, Simulation To extent the Sale To achieve customer satisfaction : BOSU-brand is customized to customer’s demand specifications. Create Inclusive Boses Value through supplementary Product category Develop total exercise solution to customers by cross-selling. 본문내용 nce, strength, and aerobic conditioning Debuted in 2000 The term of BOSU - BOth Sides Up : Balance Trainer could be used on either side, the dome or the platform To extend its value as an exercise equipment! Current Situation - Single Product (BOSU) for sale → Semi-permanent product : hard to add value from existing customers → Only source of revenue Q. What should be done to overcome limi