TOMS 탐스 슈즈 경영 사례연구(영문)

TOMS 탐스 슈즈 경영 사례연구(영문) TOMS 탐스 슈즈 경영 사례연구(영문).pptx 목차 1.Casual Shoes market before TOMS Shoes. 2.Business Model Canvas 3.Blus Ocean Strategy 4.New Strategy 본문 Reduce & Eliminate Reduce advertisement Do not provide their product to celebrities Eliminate campaign & program for just selling products Reduce retail stores Eliminate campaign & program for just selling products Reduce retail stores Relocation of factory Move to Africa of South America Increasing of labor cost No special skill or technique Supporting self-reliance Provide jobs Educating basic skill Revival of long-term economic depression 본문내용 hoes. Business Model Canvas Blus Ocean Strategy New Strategy PAGE:3 5 Force Model Threat of New Entrants Rivalry Among Existing Competitors Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products or Services HIGH HIGH HIGH HIGH LOW Casual shoes market is Red Ocean. PAGE:4 KP Giving (humanitarian) Collaboration KA Produce shoes and eyewear Marketing