스타벅스 경영전략

스타벅스 경영전략 스타벅스 경영전략.ppt 목차 Issue Definition Environment Analysis Strategy Options Action Plans Conclusion 본문 Roasting Factory Case in Britain : Annual Coffee sales exceeded sales of Tea by 2008 in Britain Which is traditional Tea based market is relatively large The key-point is its taste “Matter of Freshness and Health” Location of Roasting Factories : 4 in U.S, 1 in Netherlands Need developing factories in China & India to elevate the taste of our Coffee Jamba juice Healthy lifestyle through nutritious blended fruit-based drinks Each is loaded with vitamin C, A, calcium, fiber and potassium. 21states, 700 locations sale $317million in 2008 Smoothie King Blended smoothies with real fruit, pure juices, and nutritional supplements Regular smoothie satisfies all 4 daily servings of fruit 508 locations(25 stores are located in South Korea) 본문내용 t have a strategy you will be . . . part of somebody else’s strategy” - Alvin Toffler - Copyright Cavaliers 2009 All right reserved Contents Issue Definition Environment Analysis Strategy Options Conclusion Action Plans Copyright Cavaliers 2009 All right reserved Title Issue Definition Copyright Cavaliers 2009 All right reserved Changing Problems ? In order to get larger Company’s size What ar