경영전략 웅진씽크빅 다각화전략

경영전략 웅진씽크빅 다각화전략 [경영전략] 웅진씽크빅 다각화전략.pptx 목차 1Company Introduction 2Vision and Goals 3Analysis- 5 forces model/ SWOT / VRIO 4New Vision and Goals 5New Strategy 본문 Can stay stable on getting their materials from Woongjin Hondings- their parent’s company - Dae gyo, Je noung, Gu mon are the main competitors in our market - Ranks first or second in the market share Many substitutes – TV, School, on-line and so on Heavy threats on Woongjin’s Materials - Other English specialized companys - Tun Tun English , Yun’s English academy To be a great education-cultural company in the world by offering right and creative education The most dominant company in private education market They will advance in elementary/middle school students business It is in a law to cooperate chinese people, and could deal effectively Comes from lack of understanding China market 본문내용 l/ SWOT / VRIO 3 New Strategy 5 New Vision and Goals 4 Vision and Goals 2 Educational Culture Operations Division Future Education Operations Division School Operations Division English Education Operations Division Middle school Education Division 1. Company Introduction Vision To be a Great company most people want to respect Launching Middle School Home materials Lecturing with both on-line