경영학 닌텐도 경영전략(영문)

경영학 닌텐도 경영전략(영문) [경영학] 닌텐도 경영전략(영문).pptx 목차 Introduction Game Industry Analysis Corporate Analysis Strategy Suggestion based on challenge Conclusion 본문 A long term view In the challenging and competitive gaming industry, it consistently requires new and innovative products to make smiles on every face Short, memorable, meaningful “Smiles on every Face” Easy to remember Just 4 words It has many meanings (sphere, policies, values.) Nintendo has got enormous time share on customer that’s why Nike said it’s main competitor is Nintendo. Fun + technology Advertisement using famous actors on prime time Spent approximately 2,800,000,000Won for promotion in 2007 (including 1,480,000,000Won for TV advertising) 3,200,000,000Won in 2008 Famous actors laugh, cry, or scream, playing NDS like general citizens. (build a sense of closeness to consumers) Emphasize simplicity and educational purpose Provides 3~4 commercials for each game title 본문내용 Analysis Strategy Suggestion based on challenge Conclusion Introduction Reason for choice Ups and downs within recent 20 years made some critical choices to bring a tremendous success to the company plenty of things that we can learn from the case of Nintendo Fusajiro Yamauchi Founded “Nintendo” Invented “Family Computer” Manufacture ‘Trump card’ initially in Japan Home video unit game 참고문헌 *Book 닌텐도이야기; 김영한 닌텐도의 비밀; David Sheff 나이키의 상대는 닌텐도다; 마젤란 (화투에서 Wii까지) 닌텐도처럼 창조한다는 것; 김정남 닌텐도 : 놀라움을 낳는 방정식- 이노우에 오사무 *Website www.nintendo.co.kr http://moneycentral.msn.com/investor/charts/chartdl.aspx?symbol=ntdoy http://gamrfeed.vgchartz.com/story/2752/totals-statistics-and-analysis-of-the-2008-world-videogame-market/ http://diga.egloos.com/10481573 www.fnnews.com