광고모델 성별의 효과에 대하여 (영문)

광고모델 성별의 효과에 대하여 (영문) 광고모델 성별의 효과에 대하여 (영문).ppt 목차 1.IV & DV 2.Moderator 3.Conclusion 본문 1.IV & DV Model Gender (IV) Purchase Intention,Preference(DV)‏ How does gender affect consumer preference/P.I? Mediator: Interpersonal attraction DV: Purchase Intention, Preference IV: Model gender Moderator: Gender Conclusion Model gender is not very important for audience. 본문내용 erence(DV) IV & DV How does gender affect consumer preference/P.I? * * Mediator: Interpersonal attraction IV: Model gender DV: Purchase Intention, Preference Moderator: Gender * * Moderator * Moderator * * * Conclusion Model gender is not very important for audience. * *