경영전략 노키아 스마트폰 시장(영문)

경영전략 노키아 스마트폰 시장(영문) [경영전략] 노키아 스마트폰 시장(영문).pptx 목차 1.INTRODUCTION 1.1 Back ground 1.2 Best firm in Europe 1.3 In emerging markets 1.4 Challenging time 1.5 Current action plan 2.ANALYSIS 2.1 Value Chain (secondary) 2.2 Value Chain (primary) 2.3 5-force model 3.SWOT 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats 4.RECOMMENDATION 본문 Popular Model ‘The Nokia 1100’ Nokias 1100 handset has reportedly racked up "over 200 million sales" since it launched in 2003(to 2007) SYMBIAN Nokia’s mobile operating systems for mobile devices and smartphone In 2008, the former Symbian Software Limited was acquired by Nokia In February 2010, The symbian platform was officially made available as open source code Device based on Symbian OS accounted for 36.6% of smartphone sales in 2010 Q3 1. New Executives Change of CEO : Due to decreasing market share of Nokia in smartphone market. 2. N8 Nokia released its new smartphone model, N8. 3. MEEGO Nokia released MeeGo 1.1 and will ship its first MeeGo-based device in 2011, betting on the Linux platform’s ability to compete against high-end rivals to take action against decreasing market share of Symbian. 4. 3D Mobile Phone Intel and Nokia decided to establish an institute to develop 3D smartphone which will go well with their new OS, Meego. 본문내용 ground 1.2 Best firm in Europe 1.3 In emerging markets 1.4 Challenging time 1.5 Current action plan 2.1 Value Chain (secondary) 2.2 Value Chain (primary) 2.3 5-force model 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats Change of CEOStephen Elop still the largest smartphone maker The steady loss of market shares in the past few years INTRODUCTION First non-finnish CEO, Stephen Elop