2013년 6월 19일 수요일

BFI(Better Fitness. Inc) 경영전략

BFI(Better Fitness. Inc) 경영전략
BFI(Better Fitness. Inc) 경영전략.pptx


목차
1.INTRODUCTION

2.STRUCTURING PROBLEM

3.ANALYZING THE PROBLEM


4.IMPEMENT THE DECISION

5.EVALUATION THE RESULT


6.CONCLUSION

7.APPENDIX


8.Q & A




본문
Income


Body plus 100 : 2400*0.7 = 1680
Body plus 200 : 3500*0.7 = 2450
(70% of the suggested retail price
as the market price)


Net income


Body plus 100 : 1680-1309=371
Body plus 200 : 2450-1989=461

Objective Function


MAX371B1 +461B2



LINEAR PROGRAMMING PROBLEM

MAX 371B1+461B2

S.T.

1)8B1+12B2<600
2)5B1+10B2<450
3)2B1+2B2<140
4)-0.25B1+0.75B2>0

OPTIMAL SOLUTION

Objective Function Value = 26233.333

Variable Value Reduced Costs
-
B150.000 0.000
B216.667 0.000


ConstraintSlack/Surplus Dual Prices
-
10.00043.722
2 33.333 0.000
36.667 0.000
40.000 -84.889

OBJECTIVE COEFFICIENT RANGES

Variable Lower Limit Current Value Upper Limit
---
B1307.333371.000 No Upper Limit
B2-1113.000461.000556.500


RIGHT HAND SIDE RANGES

ConstraintLower Limit Current Value Upper Limit
---
10.000600.000630.000
2416.667450.000 No Upper Limit
3133.333140.000 No Upper Limit
4 -7.5000.000 15.000





본문내용
G THE PROBLEM
3
IMPEMENT THE DECISION
4
EVALUATION THE RESULT
5
CONCLUSION
6
APPENDIX
7
Q & A
8

1. INTRODUCTION
Company Logo

Company Logo
Better Fitness Inc.
Long Island New York United States

Down
sizing
Company Logo
Market trends
웨이트 트레이닝 → 기능성 트레이닝
집단 → 개인
야외 → 실내

Company Logo
The main commodities
BFI
(Indoor exercise equipment)
BODY PLUS 100
BODY PLUS 200

Company Logo
2. STRUCTURING
the
 

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