여대생 화장품 가격에 따른 만족도 조사 (영문)

여대생 화장품 가격에 따른 만족도 조사 (영문) 여대생 화장품 가격에 따른 만족도 조사 (영문).doc 목차 I Introduction 1) Purpose of project 2) Background of project 3) Issue 4) Reason & Motivation for choosing subject 5) Expected contribution of project II Literature review III Methodology 1) Sampling & Data 2) Questionnaire (Survey) 3) Hypotheses Development IV Analysis and results 1) Data Analysis 2) Hypotheses Testing V Conclusion 1) Summary 2) Implication 3) The critical point VI References 본문 I Introduction 1) Purpose of project Our purpose of this project is to use the knowledge we learned in the statistics management class and understand how to use these information to analyse the data we collected and depending our data to find the relationship between 3 variables we choose for proving the hypotheses we bring up are correct or not. Statisitics is a very important concept to many industry. People can utilize the statistics to analyse several data for finding and deal with various problems. Therefore, understanding the basic things about statistics is necessary for us especially when we work in the future. Our project will be a good stage that helps us understand statistics management more deeply and clearly. 2) Background of project (Trend of beauty industry) According to Carrie Lennard, there are 5 key trends of beauty industry 1. Price points and brand positioning Cosmetic companies are generally focusing on the mass market. Value growth is being driven by mass beauty, innovation is still most definitely being led by premium brands, including new mascara packaging formats in color cosmetics, as well as skin care ingredients. 2. Time-saving and long-lasting Time-saving beauty is a theme in many new products, primarily as a response to demand from today’s time-poor consumers who want to cut the amount of time and money spent on their daily beauty or grooming routine. Super long-lasting beauty is another overriding theme, because such products are seen as being hassle-free and a good value for money due to the need to apply them less often than their conventional counterparts. These include long-lasting lipsticks and nail polishes, and 24-hour moisturizing in skin care. 3. The digital beauty experience Internet retail managed to achieve stronger absolute value growth to reach total beauty sales of just more than $11 billion in 2010. As consumers continue to rely on the ease of online shopping, skin care facilities and suppliers alike are looking to hone their Internet strategies to create a highly competitive non-store beauty market. 4. Conscientious beauty Naturally positioned, organic and fair-trade beauty products are rapidly moving from niche to mainstream status. This trend is evident both from the transition of such products being sold at specialty outlets to more mainstream stores, such as supermarkets and drugstores, and also from the many beauty companies addressing the demand for beauty innovations that have both a minimal effect on the environment and offer results comparable to standard brands. 5. High-tech developments Beauty is continuing its quest for scientifically and technologically advanced formulations, with high-tech innovations being seen throughout the entire beauty spectrum. This has been particularly the case in skin care, where innovations based on genomics, involving the study of a particular string of genes responsible for aging and how those express themselves throughout time, have been prevalent. There is an increasing focus on providing similar scientifically advanced innovations in ingredients, both at the upper and lower end of the price spectrum. 본문내용 project 3) Issue 4) Reason & Motivation for choosing subject 5) Expected contribution of project II Literature review III Methodology 1) Sampling & Data 2) Questionnaire (Survey) 3) Hypotheses Development IV Analysis and results 1) Data Analysis 2) Hypotheses Testing V Conclusion 1) Summary 2) Implication 3) The critical point VI References I Introduction 1) Purpose of project Our purpose of thi 참고문헌 Article -Weekly Trade 2012.03.02 -Data News 2012.03.20 -Seoul Yonhap News Agency 2005.03.27 -WOW Korea Economy TV 2012.05.18 Website http://MathBits.com http://www.skinnic.com http://www.skininc.com/spabusiness/trends/126516783.html?page=1 http://mathbits.com/mathbits/tisection/statistics2/correlation.htm Sample location Female students in KHU Etc Korea medicine and medical supplies exportation and importation association