투자론 나이키(NIKE)의 투자전략

투자론 나이키(NIKE)의 투자전략 [투자론] 나이키(NIKE)의 투자전략.pptx 목차 1.Introduction 2.Strategy 3.comparative analysis 4.conclusion 본문 Strength Nike- Diversity and Variety Adidas– Good Quality Weakness Nike- The negative image Adidas– Not diverse. Opportunities Increasing demand Increaing females demand Threat Economic downturn Losing serious ground to Nike in the soccer industry 본문내용 00s First breath leading a new generation CEO ▶ Mark Parker Asset status ▶ $ 40 billion STRATEGY basic strategy & differentiation strategy basic strategy-based on 4P product strategy price strategy place strategy outsourcing new trade secure online market outsourcing promotion strategy advertisement sale event differentiation strategy COMPARATIVE ANALYSIS Comparison of NIKE and Adidas What