마케팅관리 삼성 Galaxy S3 의 Annual 마케팅 전략(영문)

마케팅관리 삼성 Galaxy S3 의 Annual 마케팅 전략(영문) [마케팅관리] 삼성 Galaxy S3 의 Annual 마케팅 전략(영문).ppt 목차 Executive Summary Situation Analysis Objectives Marketing Strategy, Tactics Financial Schedule Timetable Evaluation 본문 Time of adoption of innovations Venture-some Opinion-leaders Deliberate Skeptical Tradition-bound Age and Smartphone Android OS has more young users 20s to early 30s Innovators and early adopters Laggards. The price will be same or lower than competitors The functions should be outstanding as out target is innovators and early adopters  Transforming 본문내용 es Marketing Strategy, Tactics Financial Schedule Timetable Evaluation LOGO * Samsung has launched Galaxy S2, but biggest rival, Apple, has not yet launched IPhone 5. Everything about IPhone 5 is veiled. Samsung should be hiding the new version of Galaxy to compete IPhone 5.Galaxy S3 Analyzed current market and SWOT of Samsung to find needs. Finding the needs, analyzed the 4P about the Galaxy S