빈티지패션 사업계획서

빈티지패션 사업계획서 빈티지패션 사업계획서.pptx 목차 why we choose VINTAGE - Change in trend in fashion industry Market Research - market ability of vintage - Product in online fashion market - Change in offline market Target - Step to achieve our goals Target segment Critical success factors Four Ps of marketing SWOT Analysis 본문 Our brand key word Simple + unique + reform people don’t want just simple used clothes. Because , in these days, new clothesAlso cheap and designs are simple and chic. People who want to buy used items are want to be a different one. So in vintage market(if you want success in this market ,at least items have to unique !Our team added ‘simple’ on it. And we will reform Vintage items itself or using used clothes fabric. INFORMATIZATION GLOBALIZATION UNIFORMITY INDIVIDUALITY 최근의 소비자들은 더 이상 패션기업이 제안하는 유행을 맹목적으로 따라가지 않고 오히려 유행을 이끌어 가거나 탈 유행화 현상을 보임 이러한 전반적인 구조의 변화에 따라 소비자들의 다양성이 증가한 것이 큰 원인 이로 인해 자신의 개성을 드러내는 가장 저렴하고 효과적인 방법으로써 빈티지 제품을 사용하는 소비자들이 증가 본문내용 n industry Market Research - market ability of vintage - Product in online fashion market - Change in offline market Target - Step to achieve our goals Target segment Critical success factors Four Ps of marketing SWOT Analysis CONTENTS Our brand key word Simple + unique + reform people don’t want just simple used clothes. Because , in these days, new clothes Also cheap and designs are simple a